![]() ![]() Otherwise once the feature bit is enabled we will create a CRM Campaign touchpoint and digital touchpoint for one Drift chat interaction. If there are any campaign sync rules in place to create touchpoints for Drift chat interactions, you’ll need to ensure you stop adding those particular end-users into the corresponding CRM Campaign. What if I track Drift via campaign sync rules? From there we create touchpoints from these interactions with a Touchpoint Type of “Web Chat.” This integration allows marketers to understand the performance of their chat interactions, along with the channels/subchannels/campaigns that drive people to interact with these chats. The integration now allows Marketo Measure to track when an end-user provides their email address in a Drift chat. ![]() If for any reason you want to disable it (and not create Touchpoints from Drift Chats by default), we will need an additional attribute added to your Marketo Measure Javascript implementation, bolded below:įor those using Google Tag Manager to load the Marketo Measure Script, if you want to exclude your Drift Chats from being Touchpoint-eligible, you’ll need to add to following right after your Marketo Measure Script: If there are any questions not outlined below, please reach out to the Adobe Account Team (your Account Manager) or Marketo Support.ĭrift Chat tracking for Marketo Measure is enabled by default. As a part of the Marketo Measure integration with Drift, we’ve outlined some of the most frequently asked questions. ![]()
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