![]() ![]() ![]() “I am honored to take the helm of such an important initiative and campaign that will impact generations to come. The next two years of the campaign will be spent securing the best location for the museum on the National Mall and reaching a fundraising goal of $350 million for its design and build. The additions come after a pivotal year for the campaign with the passage of the National Museum of the American Latino Act in December of 2020, which officially establishes the museum within the Smithsonian Institution. “We look forward to tapping into their combined talent and leadership to continue our important work on Capitol Hill and beyond.” “We are honored to have these visionary leaders join us in our mission to honor the impact and influence of American Latinos throughout our nation’s history,” said Estuardo Rodriguez, President and CEO of FRIENDS. Two new directors have also joined the board: artist and advocate, John Leguizamo, and Texas entrepreneur and business leader, Luis Spinola. Plasencia was appointed to board treasurer, and Luis R. In addition, Yvette Peña was appointed to vice chair, Jorge A. Friends of the National Museum of the American Latino (FRIENDS), an advocacy campaign for the creation of a Smithsonian museum on the National Mall dedicated to the history of American Latinos in the US, announced today that Lili Gil Valletta has been appointed to lead its board of directors as chairwoman. In 2019, Gil Valletta formed part of the selection committee of the Miss Universe 2018 in the Impact, Muang Thong Thani, Nonthaburi Province, Thailand, transmitted on FOX.WASHINGTON, D.C. Valletta has frequently mentioned the idea of the "Brown Elephant" in the room, which represents a fast approaching majority-minority market that is often being ignored in business, despite the fact that it's growing in size and income. ![]() Valletta has also spoken before organizations and universities. Valletta is the creator of the YouTube channel Moments to CultuRise with marketing insights, data, news and commentary about cultural intelligence and cultural trends in business. She is also an independent contributor for the Huffington Post and Fox News Latino. She has appeared in Spanish-speaking media for networks including Univision, Telemundo47, Television Dominicana, Telemicro Internacional, Caracol Television and NTN24 Noticias. Valletta has appeared in the media, including on FOX News, MSNBC and CNN. The company currently has offices in New York City, Los Angeles, Denver, Colombia and Mexico. The firm is women-owned and is 100 percent minority owned. The company is a cultural intelligence expert offering data-analytics, business strategy and cross-cultural marketing firm primarily serving Fortune 500Ĭlients. ![]() In 2010, with business partner Enrique Arbelaez, Valletta co-founded XL Alliance and rebranded to CIEN+ in 2016. Valletta spent most of her career at Johnson & Johnson where she held positions including the global marketing services director, co-founder of the company's Hispanic business resource group The Hispanic Organization for Leadership and Achievement (HOLA), and launched “Proyecto MAS2”, an initiative to quantify the business case for doing multicultural marketing and bring increased visibility to the Hispanic segment of the company's customer base. She attended Southwestern Adventist University, earning a Bachelor’s in Business, as well as an MBA from the University of Colorado. Originally from Bogota, Colombia, Liliana Gil immigrated to the United States as a teenager. ![]()
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